The New Rules of Digital Business Strategy

 

 

You’ve seen the sensational headlines: Platforms, hubs, are taking over the world. Data is the new oil. Maybe they're monopolies or maybe they aren’t. What does it all mean to your business?

This is not your parents’ business strategy.

Unless you’ve been trained in the past five years, or avidly keeping up with the latest developments in business strategy research, the rules you’ve known for business competition have changed. There are new kinds of attacks and other dangers that you need to worry about. Non-traditional competitors can now appear in your industry, having entered for reasons entirely different from yours, and operating under different constraints and with different advantages. And they’re not necessarily startups — some of them are major tech company players, with deep pockets and serious talent.

There is potential for disruption, but a new kind — beyond classic disruptive innovation based on product or service features.

Date: October 30, 2018
Time: 12:00 pm -1:00 pm EDT | Find your local time

Join Cutter Consortium Fellow and Ivey Business School Professor Robert D. Austin for this hour-long webinar in which he'll lay out the new digital business strategy map. He’ll talk about new rules and new realities that you need to know to proof your business against disruption in a “hub” or “platform” economy. His objective is to help you down a path toward equipping all your managers for survival in a digitally transformed world.

Register below for The New Rules of Digital Business Strategy

 

Meet The Expert

Robert D. Austin

Rob Austin is a Fellow of Cutter Consortium’s Business Technology & Digital Transformation Strategies practice. Dr. Austin is a professor of IT management at the Richard Ivey School of Business. Prior to his appointment at Ivey, he was Professor of Management of Innovation and Digital Transformation at Copenhagen Business School. Rob has been Dean of the Faculty of Business Administration at the University of New Brunswick at Fredericton, Canada, and served as CEO of the CBS Executive, a top provider of non-degree executive education in northern Europe. For many years, Dr. Austin served as Chair of Harvard Business School’s executive program for CIOs and is a former HBS Professor in economics, financial reporting, IT, and operations management for MBAs and executives. Rob serves on the advisory boards of several IT industry firms and advises major corporations worldwide. Before joining HBS, he was a technology manager at the Ford Motor Company. Learn more about Rob.